This is an exciting time to be in enterprise software. With the cloud and software as a service, we have a new chance to get it right.
SaaS Becomes VaaS
With the cloud and software delivered by subscription, power is shifting from vendor to customer. Multi-year contracts are out. Vendor accountability is in. Customers have a new bill of rights: to get quantifiable business value from solution providers. Now that virtually all enterprise software is either cloud-based or has the option to be hosted in the cloud and delivered as a service, the conversation will shift away from how the software is delivered and refocus on the value the software is delivering — whether in the form of savings, lead generation, revenue improvement or operating efficiency. It’s no longer software as a service; it’s value as a service.