Leveraging the right kinds of apps can make for a cohesive business ecosystem, valuable in increasing productivity, streamlining business processes, and instilling creativity overall.
Marketing Automation
Strategic and well-executed email campaigns offer a great way to keep in touch with your contacts and prospects as well as provide value to them. While there are many marketing automation software packages out there, some are more complicated than others and require the assistance of a specialist.
MailChimp is a popular and simple tool that helps you handle and automate your email marketing campaigns, even if you're not an expert. Not only does it make your life easier by helping you format emails, manage lists and outreach, it also offers tools to measure how impactful your email campaigns are.