Social Media Management
Social media offers huge potential for getting the message out about your business and communicating with customers. Staying consistent is hard, but it’s a must-do. For instance, tweeting just once in a blue moon won't give you the result you're looking for. This is hard though, since you can't be online all the time.
Thankfully, a batch of tools has emerged to help. For example, the HootSuite app makes it easy to schedule posts, find things worth posting, analyze your activity and much more. Plus, it lets you do all this across a number of different social networks – from YouTube to Facebook and Twitter – and there are options to integrate all this information into a CRM such as Salesforce! Along with HootSuite, other tools like Google Analytics and Moz can help measure the results of any social campaigns.