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    Research Reveals Increase in Mobile Privacy Concerns

    TRUSTe®, a leading global provider of online privacy management solutions, recently released its 2013 U.S. Consumer Confidence Index, which shows that a high proportion of U.S adults aged 18 and older remain worried about their privacy online, and user mistrust and the potential impact on business are growing. The research also shows 72 percent of smartphone users say they are more concerned about privacy on their smartphone than they were one year ago, and 81 percent of smartphone users say they are avoiding applications that they don’t believe protect their privacy.

    Research Reveals Increase in Mobile Privacy Concerns - slide 1

    Click through for results on Trustee’s 2013 consumer privacy index.

    Research Reveals Increase in Mobile Privacy Concerns - slide 2

    Consumer concern remains high in 2013. 89 percent of U.S. adults worry about their privacy online, down slightly from 90 percent in 2012.

    Research Reveals Increase in Mobile Privacy Concerns - slide 3

    When U.S. online adults were asked in more detail about different types of activities that they are concerned about, online shopping and using social networks topped the list of U.S. online privacy concerns. Specific findings include:
    • 89 percent of online shoppers worry about their privacy at least sometimes;
    • 87 percent of those who use social networks have concerns at least some of the time; and
    • 86 percent of those who bank online are concerned at least some of the time, as well as 77 percent of those who use mobile applications and 82 percent who use email.

    Research Reveals Increase in Mobile Privacy Concerns - slide 4

    Consumer mistrust increased in 2013. 43 percent of U.S. adults do not trust businesses with their personal information, up from 41 percent in 2012.

    Research Reveals Increase in Mobile Privacy Concerns - slide 5

    “With e-commerce booming, and mobile phones predicted to overtake PCs as the most popular way to get online, it’s clear that mobile privacy is the latest hot issue for consumers and legislators alike,” said Chris Babel, CEO of TRUSTe.

    Research Reveals Increase in Mobile Privacy Concerns - slide 6

    Business impact remains high in 2013. 89 percent of U.S. adults say they avoid companies that do not protect their privacy, up from 88 percent in 2012.

    Research Reveals Increase in Mobile Privacy Concerns - slide 7

    Eighty-one percent of smartphone users say they are avoiding applications that they don’t believe protect their privacy.

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