Job Description: Web Marketing Associate

    Job Description: Web Marketing Associate

    This sample job description outlines the core job qualifications for a Web Marketing Associate, which includes familiarity with management and oversight of post-click experience, landing page optimization and content oversight.

    The attached document is a typical job description for a Web/Online Media Marketing Associate and was provided by IT Staffing and Tech Recruiting firm G.1440.

    The Web Marketing Associate is responsible for collaborating with a variety of multi-disciplined cross-functional teams/organizations throughout the organization (including outside partners) to drive online media programs designed to drive online enrollments and lead generation. Additional responsibilities include:

    • Managing Web marketing programs so that programs and communications are aligned with business and sales objectives, are measurable, optimized and driving results
    • Developing/creating and managing the paid search (PPC) activities to improve keyword buys and conversion
    • Undertaking keyword and competitor research

    The attached Zip file includes:

    • Intro Page.doc
    • Web Marketing Associate.doc

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