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    What Can Augmented Reality Do?

    Augmented reality (AR) goes way beyond Google Glass. Indeed, the sector is broad and exciting. It extends from what now is mundane – superimposing street names on a GPS display, for instance – to the truly exciting and innovative.

    This slideshow presents examples of AR. More is on the way, including direct competitors to Google Glass. The bottom line is that AR can be integrated into applications, both consumer and business, in almost limitless ways. Google’s project indeed is a big deal – and these apps are as well.

    What Can Augmented Reality Do? - slide 1

    Click through for present-day examples of augmented reality.

    The bottom line is that AR can be integrated into applications, both consumer and business, in almost limitless ways.

    What Can Augmented Reality Do? - slide 2

    Layar

    Layar provides technology that lets publishers and advertisers “activate their static print pages with digital experiences.”

    What Can Augmented Reality Do? - slide 3

    ReinCloud

    ReinCloud says that it “has developed a proprietary Augmented-Reality-based Automated TV technology, which enables interactive and personalized immersive content and advertising.”

    What Can Augmented Reality Do? - slide 4

    Vuforia

    Qualcomm says that a single augmented reality app built on its Vuforia platform can be used on iOS, Android and Unity 3D.

    What Can Augmented Reality Do? - slide 5

    Vuzix

    Vuzix provides mobile “products in the defense, consumer and media and entertainment markets that extend into the thermal sighting, tactical wearable and virtual and augmented reality” sectors.

    What Can Augmented Reality Do? - slide 6

    POINT

    POINT from TeliBrahma, is a “visual recognition augmented reality platform that helps brands engage with consumers by creating ‘real-world’ experiences of products,” the company says.

    What Can Augmented Reality Do? - slide 7

    Augment

    Augment, a startup based in Paris, uses AR for e-commerce and sales. The free app is available for the iPad, iPhone and Android.

    What Can Augmented Reality Do? - slide 8

    Invisibility 3D with Augmented Reality

    Invisibility 3D with Augmented Reality, according to Levity Novelty, “lets you reach into virtual worlds with your iPad, iPhone or iPod touch – while you apparently look right through its screen.”

    What Can Augmented Reality Do? - slide 9

    metaio Engineer

    Examples of what metaio Engineer can do, according to the company, include visualization of future facilities within a current environment and the illustration of work and maintenance instructions directly onto a component.

    Carl Weinschenk
    Carl Weinschenk
    Carl Weinschenk Carl Weinschenk Carl Weinschenk is a long-time IT and telecom journalist. His coverage areas include the IoT, artificial intelligence, artificial intelligence, drones, 3D printing LTE and 5G, SDN, NFV, net neutrality, municipal broadband, unified communications and business continuity/disaster recovery. Weinschenk has written about wireless and phone companies, cable operators and their vendor ecosystems. He also has written about alternative energy and runs a website, The Daily Music Break, as a hobby.

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