Vanderbilt University Social Media Strategy Worksheet

Vanderbilt University Social Media Strategy Worksheet

This quick social media strategy checklist outlines some key considerations, such as your primary goals and the nature of the identity you want to have online, that you should evaluate before hopping on Facebook or Twitter.

Vanderbilt University uses social media tools like YouTube, Facebook, Twitter and
Flickr to share information about campus activities with the world. More importantly,
these tools offer a kind of “conversation” between the institution and students,
faculty, staff, fans and friends that is more immediate and direct than traditional
forms of communication.

The University’s “Social Media Strategy Worksheet” lists eight key items to consider
when developing a social media presence using any platform. Among these considerations
are:

• Team: Identify who will be in charge of creating, maintaining
  and monitoring the organization’s presence on a given site.
• Primary Goals: Determine the purpose and goals for establishing
  a social media presence.
• Measuring success: Determine how success (or lack of success)
  will be measured.

The attached Zip file includes:

• Intro Page.doc
• Cover Sheet and Terms.pdf
• Vanderbilt University Social Media Strategy Worksheet.pdf