Vanderbilt University Social Media Strategy Worksheet

353 KB | 3 files | null DOC,null PDF

This quick social media strategy checklist outlines some key considerations, such as your primary goals and the nature of the identity you want to have online, that you should evaluate before hopping on Facebook or Twitter.

Vanderbilt University uses social media tools like YouTube, Facebook, Twitter and Flickr to share information about campus activities with the world. More importantly, these tools offer a kind of "conversation" between the institution and students, faculty, staff, fans and friends that is more immediate and direct than traditional forms of communication.

The University's "Social Media Strategy Worksheet" lists eight key items to consider when developing a social media presence using any platform. Among these considerations are:

  • Team: Identify who will be in charge of creating, maintaining and monitoring the organization's presence on a given site.
  • Primary Goals: Determine the purpose and goals for establishing a social media presence.
  • Measuring success: Determine how success (or lack of success) will be measured.

The attached Zip file includes:

  • Intro Page.doc
  • Cover Sheet and Terms.pdf
  • Vanderbilt University Social Media Strategy Worksheet.pdf
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Vanderbilt University, located in Nashville, Tenn., is a private research university and medical center offering a full-range of undergraduate, graduate and professional degrees.

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