Twilio at a Signal 2017 conference today unveiled a visual tool that organizations can employ to craft digital experiences spanning audio, video and messaging services delivered via Amazon Web Services (AWS).
Previously, Twilio services could only be invoked by developers accessing REST application programming interfaces (APIs). Pat Malatack, vice president of product for Twilio, says now Twilio is making available a Twilio Studio interface layered on top of a Twilio Functions serverless computing framework through which end users can combine Twilio services to create different types of experiences for end users on demand.
“We’re making available a visual interface that can be used to create workflows,” says Malatack.
Twilio Studio, says Malatack, is part of the suite of tools the company now makes available via the Twilio Engagement Cloud.
Malatack says Twilio Studio will make it easier for end users and developers to work within the same cross-functional team to create different types of digital experiences. In fact, Malatack says, Twilio Studio represents a new phase for Twilio in terms of providing tools for both end users and services for developers.
Every company today is under more pressure than ever to find ways to digitally engage their customers. The challenge they face is that there are not enough developers available to build those applications. Rather than trying to get a developer to replicate a process the end user deeply understands, it’s now possible for business users in many cases to craft those processes on their own. That’s a welcome advance for many end users who are all too familiar with just how long the application development backlog already is inside their organizations.