‘Technology at the Margins’ Excerpt
Creating technologies that reach a wide range of users and consumers is key in attacking world markets This book excerpt discussed issues surrounding accessibility and usability of your technology products.
In “Technology at the
Margins: How IT Meets the Needs of Emerging Markets,” authors Sailesh
Chutani, Jessica Rothenberg Aalami and Akhtar Badsha explore how organizations in the
public, private and nonprofit sectors can remain competitive by offering affordable,
accessible and relevant information technologies that meet the needs of the mass
market.
Our excerpt comes from the first chapter, entitled “Information and Communication
Technologies for Everyone.” This chapter examines innovative ways to reach the majority
of the world, barriers to success, the current state of information and communication
technologies and draws on insights from key areas such as health, education, the
environment and finance.
Reprinted with permission of John Wiley & Sons, Inc. Sailesh Chutani, Jessica
Rothenberg Aalami, Akhtar Badshah, “Technology at the Margins: How IT Meets the Needs
of Emerging Markets,” 2010.
The attached Zip file includes:
- Intro Page.doc
- Cover Sheet and Terms.pdf
- Technology at the Margins Excerpt.pdf
