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    Social Media Marketing All-In-One for Dummies Excerpt

    ‘Social Media Marketing All-In-One for Dummies’ Excerpt

    This book chapter gives you an overview of how to plot your marketing strategy on Facebook, LinkedIn and other leading social platforms.

    Facebook, LinkedIn, and Twitter are today’s hottest marketing tools. This all-in-one
    guide by an expert on social media strategy helps you take full advantage of them in
    creative new ways.

    Lena West is a consultant who helps her clients develop a social media strategy
    uniquely designed for their businesses. She offers her techniques and advice to help
    your business develop and manage a strategy, solicit buy-in from upper management,
    engage influencers and evaluate the results.

    This excerpt is the entirety of chapter two, entitled “Plotting Your Social Media
    Marketing Strategy,” from “Social
    Media Marketing All-In-One for Dummies
    .”

    The attached Zip file includes:

    • Intro Page.doc
    • Cover Sheet and Terms.pdf
    • Social Media Marketing All-In-One for Dummies Excerpt.pdf

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