‘Social Media Marketing All-In-One for Dummies’ Excerpt
Facebook, LinkedIn, and Twitter are today’s hottest marketing tools. This all-in-one
guide by an expert on social media strategy helps you take full advantage of them in
creative new ways.
Lena West is a consultant who helps her clients develop a social media strategy
uniquely designed for their businesses. She offers her techniques and advice to help
your business develop and manage a strategy, solicit buy-in from upper management,
engage influencers and evaluate the results.
This excerpt is the entirety of chapter two, entitled “Plotting Your Social Media
Marketing Strategy,” from “Social
Media Marketing All-In-One for Dummies.”
The attached Zip file includes:
- Intro Page.doc
- Cover Sheet and Terms.pdf
- Social Media Marketing All-In-One for Dummies Excerpt.pdf