‘Robert’s Rules of Innovation’ Excerpt
With the straightforward warning to “innovate or die,” Robert F. Brands and Martin
J. Kleinman’s “Robert’s Rules of Innovation: A
10-Step Program for Corporate Survival” urges companies to make innovation
an integral part of organizational culture.
The book encourages companies to avoid cutting budgets to the point where innovation
simply isn’t attainable. Based on 25 years of hands-on experience, Brand and Kleinman
provide practical tips, reminders, and advice from experts to create sustainable
This excerpt, entitled “The Innovation Checklist,” explores each step of the
innovation plan in detail and asks the kinds of questions that executives must answer
in order to achieve growth through sustainable innovation processes.
The attached Zip file includes:
- Intro Page.doc
- Cover Sheet and Terms.pdf
- Robert’s Rules of Innovation Excerpt.pdf