In “CoDestiny: Overcome Your
Growth Challenges by Helping Your Customers Overcome Theirs,” global
strategy experts Atlee Valentine Pope and George F. Brown, Jr., offer best practices
and tools to help companies solve difficult growth challenges by unlocking the secrets
of the customer chain.
The authors stress the point that growth is dependent on accepting that your
company’s destiny is tied to that of your customers while providing systematic methods
of implementing growth strategies that have proven to be successful.
This excerpt is from chapter five, entitled “Create Value for Your Customers: Three
The attached Zip file includes:
- Intro Page.doc
- Cover Sheet and Terms.pdf
- CoDestiny Excerpt.pdf