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    B2B E-Commerce Looks More Like B2C Everyday

    It was only a matter of time before the technology advances in business-to-consumer e-commerce sites found their way onto business-to-business sites.

    Two new surveys of 430 B2C e-commerce professionals and 160 B2B e-commerce professionals, conducted by Endeca, a provider of e-commerce software, find that technology trends such as personalization and search engine optimization (SEO) are increasingly part of the B2B e-commerce mix.

    In fact, as time goes on, the only thing that may distinguish one e-commerce site from the other is the type of customer it addresses.

    B2B E-Commerce Looks More Like B2C Everyday - slide 1

    Click through for results from Endeca Technologies on B2B e-commerce trends.

    B2B E-Commerce Looks More Like B2C Everyday - slide 2

    Improvements across the board.

    B2B E-Commerce Looks More Like B2C Everyday - slide 3

    Improving the experience tops the list.

    B2B E-Commerce Looks More Like B2C Everyday - slide 4

    Most are in agreement.

    B2B E-Commerce Looks More Like B2C Everyday - slide 5

    Website technology investment came in a strong second.

    B2B E-Commerce Looks More Like B2C Everyday - slide 6

    Online surges.

    B2B E-Commerce Looks More Like B2C Everyday - slide 7

    Personalization and search engine optimization (SEO) top the list.

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