Six Reasons Business Should Pay Attention to Social Marketing
Social media has provided a fairly powerful medium for sharing information with friends and family, but in a business context, social media needs to be applied with great care. Not everyone in the organization should have equal access to every piece of data, especially when it involves sensitive customer data or intellectual property.
To address that issue, at the TUCON 2013 conference today Tibco Software launched tibbr Pages, an extension to its social media cloud service for the enterprise that allows end users to publish information in a way that maintains all the access rights associated with that data. In addition, Tibco announced that it has integrated tibbr with a variety of file sharing services delivered via the cloud.
According to Ram Menon, executive vice president of social computing for Tibco Software, business users clearly need to be able to share information using a social media platform that allows them to easily organize information around a particular topic. The challenge is that most of that information resides in disparate systems inside and outside of the organization. And all of that information, adds Menon, comes with different rights and permissions in terms of who can actually access it.
Menon says Tibco resolved this problem by embedding its middleware technology within tibbr Pages in a way that ensures that no matter where that information is published, all the access rights associated with that data is maintained. That approach, says Menon, is critical in terms of making sure that any approach to social business in the enterprise can meet any and all compliance and privacy requirements.
In addition, tibbr Pages includes a Global Finder search capability that makes it easy to discover information on any topic regardless of where it resides. The goal, says Menon, is to make it easy for business users to publish and share content with anyone they are connected to via the tibbr social networking service.
Accessible from any device, Menon says tibbr Pages extends a tibbr social networking platform with 6.5 million users in a way that end users readily understand thanks to services such as Facebook. The only difference, says Menon, is that tibbr Pages does it in a way that allows the company to actually keep its secrets.
