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    Making Sense of Big Data in the Real Business World

    While Big Data seems to be all the rage these days, in reality most organizations are a long way from making Big Data a mainstream part of their IT environment.

    A global survey of 1,115 business and IT executives conducted by The Said Business School at the University of Oxford on behalf of IBM finds that most of the initial Big Data efforts are focused squarely on existing customer data that from a return on investment perspective justifies the required IT investments. Surprisingly, social media as yet is not a major factor in driving Big Data investments.

    What some IT organizations may find most challenging, however, is that the amount of time they are expected to be able to analyze massive amounts of data is already starting to narrow considerably.

    Making Sense of Big Data in the Real Business World - slide 1

    Click through for results from a Big Data survey conducted by The Said Business School at the University of Oxford on behalf of IBM.

    Making Sense of Big Data in the Real Business World - slide 2

    Social media is not yet a big driver for Big Data.

    Making Sense of Big Data in the Real Business World - slide 3

    Gaining more customer visibility is top goal.

    Making Sense of Big Data in the Real Business World - slide 4

    Gaining more customer visibility is top goal.

    Making Sense of Big Data in the Real Business World - slide 5

    Capturing, storing, integrating and securing top the list.

    Making Sense of Big Data in the Real Business World - slide 6

    Mostly data they already have.

    Making Sense of Big Data in the Real Business World - slide 7

    Mastering the fundamentals.

    Making Sense of Big Data in the Real Business World - slide 8

    A long way to execution.

    Making Sense of Big Data in the Real Business World - slide 9

    The Big Data window is getting smaller.

    Making Sense of Big Data in the Real Business World - slide 10

    ROI is king.

    Mike Vizard
    Mike Vizard
    Michael Vizard is a seasoned IT journalist, with nearly 30 years of experience writing and editing about enterprise IT issues. He is a contributor to publications including Programmableweb, IT Business Edge, CIOinsight and UBM Tech. He formerly was editorial director for Ziff-Davis Enterprise, where he launched the company’s custom content division, and has also served as editor in chief for CRN and InfoWorld. He also has held editorial positions at PC Week, Computerworld and Digital Review.

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