Loraine Lawson

Four Best Practices for Accelerating Time-to-Value of Master Data Management Data management isn’t enough anymore — it’s time to think more broadly about data and how it’s managed, experts say. It’s time to shift to enterprise information management. Why? (I feel like a broken record just saying it. But if you insist, I’ve found some […]

Top Predictions for Big Data in 2014 Marketing budgets for information technology may top the CIO’s budget within four years, according to Gartner’s predictions. Much of that is driven by Big Data adoption, but I admit to smirking a bit at a recent Chief Marketer article, “Marketing Tech Integration Remains a Challenge.” The article talks […]

Four Best Practices for Accelerating Time-to-Value of Master Data Management Want to know how to figure out which master data management (MDM) solution is right for your company? Forrester analyst Michele Goetz offers a simple trick to separate the wheat from the chaff: Make the vendor speak specifically to your use case. “This tests a […]

Top Predictions for Big Data in 2014 Here’s a humbling prediction for IT: By 2018, the CMO’s IT budget could “outstrip” the CIO’s budget, according to Gartner. And that’s fine with CMOs, who now see marketing as the natural home for Big Data projects, according to a recent Harvard Business Review Blog post written by […]

Three Big Problems Big Data Will Create in 2014 Experts generally see Big Data as a disruptive technology. Of course, you never know with these things: Sometimes you think something is amazing and it turns out to be more evolutionary than revolutionary. But if the tech analysts are right and Big Data is a disruptive […]

Is Embedded Business Intelligence Right for Your Organization? By all accounts, cloud is a good place to be if you’re an integration company. Gartner estimates the market reached $190 million in revenue in 2012. Jitterbit recently revealed that cloud integration demand made 2013 into a record fiscal year for the company, and Informatica’s CEO told […]

The Real Life of a Data Scientist The big thing in Big Data this year might not be the data, but the applications. It’s oxymoronic, I know, but it’s not the first time we’ve heard this. As I shared last year, SAP already contends that Main Street will adopt Hadoop as an application platform, rather […]

The Real Life of a Data Scientist Earlier this week, I wrote about the challenges of data illiteracy. I think it’s particularly a problem in fields where data has been collected, but maybe is not seen as a way to guide strategy or output. Education is one such field (they hate being called an industry, […]

The Real Life of a Data Scientist It’s obvious that data is making major headways in terms of its role in our lives. That’s good news for data management workers, but as I discussed in my previous post, the push to become data-driven also raises some serious questions about our ability to use data in […]

Three Big Problems Big Data Will Create in 2014 There seems to be sort of a broad agreement that social data is valuable—in theory. It’s easy to see why social media data attracts interest. A recent report by the Pew Research Center’s Internet Project found 70 percent of adults online now use Facebook. Forty-two percent […]

How the Internet of Things Will Change Our Lives You think you’ve got data problems now? Wait until your parking lot and air conditioning turbines start sending you data. It sounds like madness, and it may well lead to that, but if you think about it, it’s a logical extension from the Internet of Things. […]

Three Big Problems Big Data Will Create in 2014 By now, everyone has heard some variation on the statistic about the data scientist shortage: By 2018, there will be a shortage of up to 190,000 qualified data scientists, to cite one version from the McKinsey Global Institute. Organizations around the globe are trying to figure […]