Kim Mays

Leveraging Technology to Enhance Customer Experience As one of the fastest growing marketing areas, mobile marketing is becoming a necessary aspect of small to midsize business (SMB) digital campaigns. Recent data places the newest marketing trend solidly at the top of the marketing mountain when we consider mobile usage, mobile ad revenues and mobile shopping […]

Seven Must-Have Features for Great Mobile Apps Some may argue that there is a difference between a Web developer and a Web engineer, but the prime distinction seems to be that engineers likely have a degree or an educational background in computer engineering. So when an organization is seeking a candidate to provide the structure […]

Top Features SMBs Should Look for in Collaboration Tools For years, small to midsize businesses (SMBs) got by without using much high technology. This was mostly because many tech products were created with large enterprises in mind and were either too cost prohibitive or just too big for SMB use. In the past decade, though, […]

Five Ways IT Can Help Save Money by Printing Smarter Many large corporate entities are touting their new green data centers and energy-efficient offices of the future. Small to midsize businesses (SMBs) may feel that their own carbon footprint doesn’t even compare to that size enterprise. However, going green does more than just help the […]

Leveraging Technology to Enhance Customer Experience Although the arrival of credit cards featuring the new(ish) Europay, MasterCard and Visa technology (aka EMV) has been in the news since last year, many small to midsize businesses (SMBs) haven’t made plans to upgrade their POS systems. Late last year, a survey from Software Advice revealed that 26 […]

Capitalizing on Big Data: Analytics with a Purpose Health care data may seem complex in the days of HIPAA compliance, digital patient records and the necessity of data security and privacy. However, health care companies shouldn’t be scared away from the idea of using data-driven technologies and analytics to improve their offerings and patients’ experiences. […]

Fourteen Android Apps to Help You Get the Job Done With all of the new technologies available—cloud services, mobile apps and integrated financial software—you would think that small to midsize businesses (SMBs) would at least be up-to-date with their expense management tools. Not so, says Concur, a leader in expense management solutions. The company just […]

Leveraging Technology to Enhance Customer Experience Five years ago, two business analysts taught themselves to write code and built their own customer loyalty program for small to midsize business (SMB). Matt Doka and Victor Ho, co-founders of FiveStars, offered SMBs help with delivering coupons and discounts via a cloud-based loyalty program. It was the first […]

Since Near Field Communications was introduced by Sony and Philips in 2002, the promise of using mobile devices for payments has been the goal. But now that the technology is more readily available, its adoption is still creeping along at a snail’s pace. Numerous challenges stand in the way of consumers using their mobile devices […]

Project managers—especially in the tech sector—know all too well how many factors can cause a project to miss its deadline or go over budget. Keeping a project within its projected scope is one of the most difficult challenges for project managers. Issues such as project omissions, slow or no user involvement, customer over-expectation and lengthy […]

Each year, many consumers have credit cards replaced due to data breaches, stolen card information, card theft and loss. Even so, most people somehow still trust the swipe of the card. After all, we’ve been doing it for years. You would think that recent experiences with data theft and the inconveniences associated with card replacement […]

Eight Amazing iOS Productivity and Lifestyle Apps For many years, businesses that provide mobile services such as lawn care or home repair relied on written checks or old-fashioned carbon-copies for credit card processing of payments. Recent technology advancements with smartphones and tablets have enabled many to use tiny card readers from vendors such as Square […]