Kim Mays

The Best Social Media Management Software After Twitter launched its improved Twitter Ads capabilities, the social media company found that though its innovations were well received, they still didn’t meet the needs of most small to midsize business (SMB) marketers. And so the company is now offering SMBs a new performance-based tool, which should allow […]

Five Best Practices for Customer Experience Management Programs In October, small business owners will congregate in New York City for the 9th Annual Small Business Summit. Produced by Ramon Ray, small business evangelist and writer for SmallBizTechnology.com, and Marian Banker, entrepreneur and small business advisor, the summit brings together business owners from a variety of […]

Whether your director has stepped down or your company has grown in size enough to warrant developing such a position, hiring a director of information technology (IT) is an enormous undertaking. Obviously you will want someone trustworthy, knowledgeable, responsible, experienced and who can lead your IT department efficiently and effectively. When creating a job description, […]

Global Study Finds Social Media Drives Content Discovery with Millennials Small businesses and entrepreneurs that are struggling to bring their ingenious products to market may be able to get help from office-supply store, Staples. The store has teamed with Fundable, a business crowdfunding company, to create the Crowd2Shelf Contest. Through the contest, Staples hopes to […]

Guide to Bringing Business Back to Brick-and-Mortar Stores Recent adoption of credit card payment chips, called EMV, by many credit card companies in the U.S. will mean that many small businesses will want to upgrade their POS technologies. By late 2015, it is expected that most cards will be chip-enabled. And according to Forbes, one […]

Four Steps to Implement Mobile CRM the Right Way Customer service is something that many small to midsize businesses (SMBs) pride themselves on. And certainly, when your business is smaller, most employees can take the time to give personal attention on site or on the phone. But what about customers who engage your business online? […]

How many times has a coworker done something that affected your level of trust in their abilities? And after, were you ever able to recreate that initial trust? In any relationship, work-related or personal, trust is imperative. Trust means you feel comfortable delegating a task. Trust means your employees complete tasks without being constantly coached. […]

Six Tips to Help Small Businesses Drive Loyalty Wagepoint, a Canadian payroll technology company, has expanded its borders to now include U.S. small to midsize businesses (SMBs) as its customers. The company began with a goal of changing the payroll experience for the better for SMBs in its home country, but leaders had their targets […]

Five Ways Encryption Has (or Hasn’t) Changed Since Snowden In a recent SecurityInfoWatch article, Paul Lipman says of hackers, “If you have a bank account, you’re a target.” This is true. All persons in this now digital world are exposed. That being said, all businesses, small to midsize businesses (SMBs) included, can be hacked, attacked, […]

Though many enterprises have scaled the mountains of Big Data and are leading the way with management of data on an extreme scale, many others have yet to begin the ascent. The towering amounts of information that must be processed and managed seem overwhelming, so IT and the data analysis staff have yet to figure […]

Top Issues Affecting SMB Employees Today The U.S. is still awaiting the final decision of the Federal Communications Commission on how it plans to allow ISPs to charge companies more money to provide faster content delivery. After the commission announced its shift in favor of pricing tiers for content, the public responded negatively with 45,000 […]

Software-Defined Storage: Driving a New Era of the Cloud All businesses—even small businesses—need to store data. Yes, even those small to midsize businesses (SMBs) that don’t have a dedicated IT staff must store content, customer data, financial numbers and other integral business information in a safe, secure solution. And until recently, finding such a platform […]