When a company intentionally harms a customer to force that customer to give it money, it not only is likely actionable, but it breaches trust. People do not want to do business with firms that do them harm and they tend to have a really long memory with regard to this kind of behavior.
You should never mix up what you have the right to do with doing the right thing. If you do, it will likely end badly for you and your firm. While the perception of an ethics problem is important, it is far more important to focus on behaving ethically.
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