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    Vanderbilt University Guidelines for Getting Started in Social Media

    Vanderbilt University Guidelines for Getting Started in Social Media

    This social media starter kit includes guidelines for getting management approval, setting goals, identifying a coordinator, researching networking tools and launching a social media presence.

    Vanderbilt University uses social media
    tools like YouTube, Facebook, Twitter and Flickr to share information about campus
    activities with the world. More importantly, these tools offer a kind of “conversation”
    between the institution and students, faculty, staff, fans and friends that is more
    immediate and direct than traditional forms of communication.

    The University’s “Social Media Handbook” includes “Getting Started” guidelines to
    assist in getting management approval, setting goals, identifying a coordinator,
    researching networking tools and launching a social media presence.

    The attached Zip file includes:

    • Intro Page.doc
    • Cover Sheet and Terms.pdf
    • Vanderbilt University Guidelines for Getting Started in Social Media.pdf

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