SugarCRM Puts Focus on Needs of Salespeople

    They say salespeople need to always be closing, but that’s hard to do when it’s hard to tell a customer exactly what something will cost at the precise moment they are ready to buy. To help salespeople close deals while they are standing in front of the customer, SugarCRM this week announced it has revamped the quote management component of its namesake customer relationship management (CRM) application.

    Clint Oram, chief marketing officer for SugarCRM, says version 7.9 of SugarCRM also supports faster data queries, more advanced workflow capabilities and an enhanced reporting module.

    “The focus in this release is on salespeople,” says Oram.

    Oram says that SugarCRM has been updating the entire SugarCRM user experience, including making SugarCRM work better on mobile computing devices. The goal is to make the application more responsive to the needs of salespeople versus solely focusing on the needs of sales managers.


    Acquiring and deploying a CRM application has been one thing. Getting salespeople to want to use that application has been another, and it hasn’t always been easy. All too often, it requires a corporate mandate. By focusing on the requirements of individual salespeople, the hope is that resistance to CRM applications among rank and file salespeople will drop considerably.

    Mike Vizard
    Mike Vizard
    Michael Vizard is a seasoned IT journalist, with nearly 30 years of experience writing and editing about enterprise IT issues. He is a contributor to publications including Programmableweb, IT Business Edge, CIOinsight and UBM Tech. He formerly was editorial director for Ziff-Davis Enterprise, where he launched the company’s custom content division, and has also served as editor in chief for CRN and InfoWorld. He also has held editorial positions at PC Week, Computerworld and Digital Review.

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