Friends With Benefits Excerpt

Friends With Benefits Excerpt

Social Media and the Internet have changed the marketing game. This book chapter will outline the most successful techniques for maintaining a courteous but active presence on social networks like Facebook.

The rules of marketing have changed. With viral YouTube videos racking up millions
of views, popular bloggers reaching more readers than their traditional media
counterparts, and Facebook mavens influencing thousands of their friends, marketing
professionals simply cannot ignore the web’s new communication channels. But this new
brand of marketing can be intimidating if you’re unfamiliar with the new tools, the
evolving culture, and the unwritten rules surrounding them. Friends with Benefits: A
Social Media Marketing Handbook is a tactical guide, filled with tricks, tips, and
real-world case studies that show you how to reach out to the new online influencers to
increase your company’s online visibility and bring more visitors to your website.
You’ll learn how to create viral campaigns, craft a compelling social media pitch, and
market effectively inside intimidating social media channels, where honesty and
connections are far more important than the size of your marketing budget.

This excerpt contains the entire fourth chapter, entitled “Netiquette: Miss Manners
For The Web.”

The attached Zip file includes:

• Intro Page.doc
• Cover Sheet and Terms.pdf
• Friends With Benefits Excerpt.pdf