Employee Social Influence Marketing Guidelines

Employee Social Influence Marketing Guidelines

Trying to stifle your employees’ social media activity is a losing proposition from the outset. These sample guidelines will help you enhance their activity by stressing how valuable social media can be from a marketing perspective.

Social media such as Twitter, MySpace, Facebook and Flickr have been adopted quickly
for personal and professional use and have become indispensable tools to both. David
Deal at Razorfish wisely accepts this reality and encourages continued self-expression,
but within a business-appropriate framework: There is no attempt here to stifle your
social voice.

Rather, the intent is just the opposite — to encourage you to embrace the social
media world by providing you some guidelines. The policy template below describes the
Razorfish strategy for social media use within its organization. It stresses the
marketing value of social media and representing the company appropriately whether from
a personal or professional account.

The attached Zip file includes:

• Intro Page.doc
• Cover Sheet and Terms.pdf
• Employee Social Influence Marketing Guidelines.pdf