Ball State University Social Media Policy
Social media are powerful communications tools that have a significant impact on
organizational and professional reputations. Because they blur the lines between
personal voice and institutional voice, Ball State University has crafted the following
policy to help clarify how best to enhance and protect personal and professional
reputations when participating in social media.
Social media are defined as media designed to be disseminated through social
interaction, created using highly accessible and scalable publishing techniques.
Examples include but are not limited to LinkedIn, Twitter, Facebook, YouTube and
Both in professional and institutional roles, employees need to follow the same
behavioral standards online as they would in real life. The same laws, professional
expectations and guidelines for interacting with students, parents, alumni, donors,
media and other university constituents apply online as in the real world. Employees
are liable for anything they post to social media sites.
Ball State’s University Social Media Policy covers use of all social media sites
(including personal sites) and provides best practices for institutional and general
The attached Zip file includes:
- Intro Page.
- Cover Sheet and Terms.
- University Social Media Policy.pdf