Big Data may not be a term often discussed outside the CIO’s office today, but according to experts at ICC, a leader in business technology services with a focus on Big Data and application development, that will change in 2013. That’s the year Big Data will find its way out of the data center and back rooms – typically populated by statisticians and business analysts – and into the offices of the chief financial officer (CFO), chief marketing officer (CMO) and chief sales officer (CSO), who are charged with growing revenue. Everyone will soon be busy making sense of the mountains of information Big Data technologies like website traffic logs, RFID, social media, online transactions and medical records have made available for analysis. ICC Big Data experts have identified the top five reasons that Big Data is poised to provide insights that c-suite executives will find too important to ignore in 2013.
“Technology advances in hardware and software have converged to allow average business folks to begin asking questions against the mountain of data once thought impossible to analyze if for no other reason than its sheer size,” says Jim Gallo, National Director of Business Analytics for ICC. “New insights will come from sources that were previously impossible to analyze. Today, businesses can leverage the entire Web as a data source, and that's huge.”
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