Online Privacy Policies Are Lengthy, Complicated and Reveal Alarming Trends

1  |  2  |  3  |  4  |  5  |  6  |  7  |  8
Previous Next

Click through for findings from TRUSTe's first privacy index focusing on online privacy.

TRUSTe, a leading online privacy solutions provider, recently released its first privacy index as part of its new "Privacy Pulse" information series tracking changes and trends in online privacy. In the 2011 website edition of its privacy index, TRUSTe analyzed the privacy policies of the top 100 U.S. websites (as ranked by Alexa Sept. 2011) to evaluate privacy practices by measuring key policy attributes, as well as the type of disclosures contained in them. TRUSTe found that while nearly 100 percent of websites today include a privacy policy, existing policies are highly complex, lengthy and written in language that is confusing for the average person to understand. Additionally, the vast majority of privacy policies are not readily transparent regarding third-party usage of data or consumer choices.

"Clearly, more work needs to be done to deliver shorter, more accessible privacy policies that can be quickly and easily understood by consumers, so that they have the ability to make choices regarding the sharing of their personal information," said Chris Babel, CEO of TRUSTe. "By releasing this first privacy index and launching our new 'Privacy Pulse' information series, TRUSTe is dedicating its substantial expertise and resources to further educate the market about responsible online privacy practices — including privacy policies. We believe that this open approach brings tremendous value by identifying the changes that are needed to provide more transparency and build online trust. This, in turn, paves the way for the successful implementation of new and innovative online technologies."

More Slideshows:

Top 10 Happiest Companies in AmericaTop 10 companies to work for based on key factors which affect work happiness.

Five Key Areas to Consider When Implementing Real-Time Processing There are many opportunities to better leverage existing data assets and services in a larger ecosystem by providing real-time access through APIs.

Top Predictions for IT Organizations and Users for 2012 and Beyond Simple but powerful email campaign ideas to build loyalty with customers. Predictions show IT budgets are moving out of the control of IT departments.


Related Topics : Cell Phones, GPS, Location-Based Services

More Slideshows

mobile34-190x128 Mobility: How It's Changing Our Lives

See how connected devices will disrupt traditional daily activities, starting with morning commutes and ending with late-night hangouts in front of the TV. ...  More >>

mobile23-190x128 U.S. Smartphone Users Are More Likely to Shop at Stores That Provide an App

Taking into account expectations for the future, 90 percent of today's smartphone owners expect mobile to change their shopping behavior by 2015. ...  More >>

mobile21-190x128 Top 10 Mobile Technologies and Capabilities for 2015 and 2016

Organizations wishing to unlock the full potential of mobility must master a wide range of technologies and skills, many of which are unfamiliar to IT staff. ...  More >>

Subscribe to our Newsletters

Sign up now and get the best business technology insights direct to your inbox.

Thanks for your registration, follow us on our social networks to keep up-to-date