According to MARC USA, marketers have done a poor job of making social media work because they have been too busy drinking the social media Kool-Aid. “The hype factory forced them to chase every new, bright, shiny object; from FourSquare to Gowalla, Groupon to Scavngr, Facebook to Genie,” says Adam Kmiec, SVP, Interactive Marketing Innovation, MARC USA.
For every success story there are thousands of failed social initiatives. While there is no way to guarantee a hit, Kmiec says there are ways to assure failure. With that in mind, here are his ten reasons why half of all social media initiatives fail:
Technology has evolved to such an extent that SMBs actually have some distinct advantages over big-box e-tailers. ... More >>
Not all Big Data projects can be accomplished with technology alone – many require a human touch. Data-driven enterprises are turning to the crowd to make sense of Big Data. ... More >>
The question is not if you’ll adopt such a model, but how to determine the right recurring revenue model for your organization. ... More >>