Companies can achieve Big Data success by starting small and focusing on the highest leverage opportunities, which can usually be found in sales and pricing strategies. Successful Big Data applications should be able to answer key questions that fall under the business intelligence umbrella (such as, “How do I sell more products to an existing customer?” or “Can I extract a higher price for this specific transaction?”). The ability to answer these questions with Big Data insights can help organizations respond more quickly to their customers, and also enable them to drive sales volumes and increase revenue. Here are seven ways, identified by PROS, to change Big Data from a buzz word to an actionable opportunity.
With some of the biggest names in tech leading the charge, open source technology is set to change the way we process, stream and analyze data. ... More >>
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Leveraging the right kinds of apps can make for a cohesive business ecosystem, valuable in increasing productivity, streamlining business processes, and instilling creativity overall. ... More >>