Companies can achieve Big Data success by starting small and focusing on the highest leverage opportunities, which can usually be found in sales and pricing strategies. Successful Big Data applications should be able to answer key questions that fall under the business intelligence umbrella (such as, “How do I sell more products to an existing customer?” or “Can I extract a higher price for this specific transaction?”). The ability to answer these questions with Big Data insights can help organizations respond more quickly to their customers, and also enable them to drive sales volumes and increase revenue. Here are seven ways, identified by PROS, to change Big Data from a buzz word to an actionable opportunity.
Despite the rapid growth and adoption of the technology, several misconceptions about MFT and its benefits still exist today. Here are the five primary misconceptions regarding MFT. ... More >>
Everyone in marketing should be aware of several horizon-level revolutions, because they are about to be felt with a force that is difficult to overstate. ... More >>
The coming year's trends will be focused on merging the real and virtual worlds, data intelligence gathering, and shifting to a digital business model. ... More >>