An organization's marketing team has traditionally been charged with owning a brand's image, a big part of which requires attracting and engaging both new and existing customers. But the era of digital disruption has forever changed the way organizations do business. This has, as a result, introduced the role of the digital marketer and brought to light new ways to reach and engage customers. Here are five ways, identified by Tom Wentworth, CMO, Acquia, that technology, paired with marketing know-how, can help organizations more effectively reach their target audiences, create brand loyalists and ultimately generate revenue.
Shopping trends are shifting, and slow performance affects everything from individual transactions, to customer retention and, ultimately, revenue. ... More >>
For millennials, social networking has become the key source for content discovery, drastically outranking online and customizable newsfeeds. ... More >>
Digital business is changing the way organizations use and think about technology, moving technology from a supporting player to a leading player in innovation, revenue and market growth. ... More >>