An organization's marketing team has traditionally been charged with owning a brand's image, a big part of which requires attracting and engaging both new and existing customers. But the era of digital disruption has forever changed the way organizations do business. This has, as a result, introduced the role of the digital marketer and brought to light new ways to reach and engage customers. Here are five ways, identified by Tom Wentworth, CMO, Acquia, that technology, paired with marketing know-how, can help organizations more effectively reach their target audiences, create brand loyalists and ultimately generate revenue.
Many fear-driven employers still keep workers caged in a single office building, but with broadband connection speeds more readily available than ever, employee demand will soon reach a breaking point. ... More >>
Five e-commerce lessons learned from this past shopping season for e-tailers to leverage and use for greater success in 2015. ... More >>
Thanks to today's 24/7 information flow, shoppers are leveraging technology to plot their own tactics for finding the best deals, avoiding shopping at peak busy times, and making their customer experiences into something that is overall faster, more economic and just better. ... More >>