An organization's marketing team has traditionally been charged with owning a brand's image, a big part of which requires attracting and engaging both new and existing customers. But the era of digital disruption has forever changed the way organizations do business. This has, as a result, introduced the role of the digital marketer and brought to light new ways to reach and engage customers. Here are five ways, identified by Tom Wentworth, CMO, Acquia, that technology, paired with marketing know-how, can help organizations more effectively reach their target audiences, create brand loyalists and ultimately generate revenue.
GSRs have the potential to increase your click-through rates, bring down cost-per-click (CPC) rates and add trustworthiness to the text ads. ... More >>
Many interim best practices were developed to bypass the performance bottlenecks of HTTP 1.1. However, it's been learned that many of those workarounds can actually slow web application delivery in HTTP/2. ... More >>
Quality Internet performance is essential for the health and well-being of your company. Understand the factors that affect Internet performance. ... More >>