An organization's marketing team has traditionally been charged with owning a brand's image, a big part of which requires attracting and engaging both new and existing customers. But the era of digital disruption has forever changed the way organizations do business. This has, as a result, introduced the role of the digital marketer and brought to light new ways to reach and engage customers. Here are five ways, identified by Tom Wentworth, CMO, Acquia, that technology, paired with marketing know-how, can help organizations more effectively reach their target audiences, create brand loyalists and ultimately generate revenue.
The Internet is a bastion of customer convenience, but it demands more effort from retailers who want to give customers a profound and memorable experience. ... More >>
In the coming year, the technological connectedness of everyone on Earth will reach a level never before experienced by humanity. The old rules don't apply in this world. New rules must be developed. ... More >>
Savvy innovators across many industries are now changing traditional business models and creating new marketplaces built on advanced algorithms and technologies. ... More >>