An organization's marketing team has traditionally been charged with owning a brand's image, a big part of which requires attracting and engaging both new and existing customers. But the era of digital disruption has forever changed the way organizations do business. This has, as a result, introduced the role of the digital marketer and brought to light new ways to reach and engage customers. Here are five ways, identified by Tom Wentworth, CMO, Acquia, that technology, paired with marketing know-how, can help organizations more effectively reach their target audiences, create brand loyalists and ultimately generate revenue.
The challenge for online retailers is to combine effective fraud prevention that protects their bottom line with great customer experience and high approvals. ... More >>
Six key issues that CIOs and CMOs are collaborating on to preserve positive online customer experiences and protect their businesses. ... More >>
The brands that are attracting and retaining customers successfully are leveraging data to better target consumers. ... More >>