Small businesses often lack a dedicated, in-house marketing and media position; hence, it’s often daunting for someone to keep up with myriad social media accounts in addition to another workload. So when it comes to tweeting business information, it can be sporadic and only remembered when something new needs to be announced.
To keep SMB Twitter feeds up-to-date and current, Twitter is now offering scheduled tweets for its business ad users. Other applications, such as SocialOomph and Hootsuite, have offered the scheduling of tweets, but Twitter itself is now providing the service that many of its dedicated business users rely on.
The feature is new to Twitter Ads users, but according to a response tweet from Christine Lee, product manager for Twitter Ads, “You can also do it on @TweetDeck. Ads users can schedule tweets to be promoted in campaigns.”
Lee’s Twitter blog post explains it in more detail:
All marketers using Twitter’s Ad Products can schedule organic or Promoted Tweets for specific dates and times up to a year in advance. These can be coordinated to go live with new or existing Promoted Tweet campaigns to enable you to plan your real-time campaigns at your convenience.
With scheduled Tweets, you can publish content at any time without having staff on-call to Tweet on evenings, weekends, holidays, or other inconvenient times. Advertisers also gain the flexibility to plan content in advance for events like premieres and product releases.
Although the ability to schedule tweets to post during busy days may seem like a perfect solution, it’s still a good idea to be on alert after a post has been sent. Pamela Hazelton of gift and décor retailer RetroPlanet gave SmallBizTechnology this Twitter customer service caveat:
‘But there is a downside, especially when scheduling them during after-hours. When followers interact with you and receive no response, it can have repercussions, especially when the tweeter wanted to point out a problem. If you’re going to schedule tweets, it’s still best to make sure someone is monitoring that account to handle any blowback.’
Fast Company recently posted “7 Big, Recent Twitter Changes You Should Know About Before The IPO,” by Belle Beth Cooper. In this post, Cooper covers several other new offerings from Twitter that could come in handy for business and personal users alike.