As businesses seek a higher return and increased effectiveness on marketing, sales and service program investments, the customer relationship management (CRM) software market is seeing dramatic growth and enhanced offerings including data analytics and social CRM applications, mobile functionality as well as gamification features, reports CRM consulting firm ISM as part of its annual Top 15 CRM Software Awards. Since 1990, ISM, through its software lab, has been awarding recognition to leading CRM providers in enterprise and small and medium business (SMB) categories.
“The winners of the 2013 top 15 are the influencers in the CRM community who have made significant advancements in both functionality and connectivity for sales, customer service and marketing professionals; offer better decision making tools for executives; and provide more intimate connectivity with today’s digital clients,” said Barton Goldenberg, president, ISM. Goldenberg also notes that mobile CRM, social CRM, and SaaS offerings continue to be popular CRM software features and that Big Data analytics/insight and gamification applications are the hot new trends in the industry. "The winners of the 2013 Top 15 CRM Software Awards are clearly the leaders and innovators in this fast-paced and growing industry” he added.
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