What Can Augmented Reality Do?

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POINT from TeliBrahma, is a “visual recognition augmented reality platform that helps brands engage with consumers by creating ‘real-world’ experiences of products,” the company says.

Augmented reality (AR) goes way beyond Google Glass. Indeed, the sector is broad and exciting. It extends from what now is mundane – superimposing street names on a GPS display, for instance – to the truly exciting and innovative.

This slideshow presents examples of AR. More is on the way, including direct competitors to Google Glass. The bottom line is that AR can be integrated into applications, both consumer and business, in almost limitless ways. Google’s project indeed is a big deal – and these apps are as well.


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