How to Select a Sales Automation Solution

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A word about analytics and insight

One of the most important components of a sales automation solution is detailed analytics that show how to create hiring plans based on empirical data, the ability to provide realistic sales projects, provide complete visibility into the status of leads, create insights into which tactics work best, significantly reduce rep ramp up time, provide more efficient and product sales reps, and increase sales revenue without increasing staff.

Sales organizations require efficiency and automation in order to be successful. For inside sales reps, this becomes even more important since they need a cadence/workflow, calling tools and email to do their jobs effectively. As a result of inside sales growth, sales automation solutions have become an integral part of the sales organizations to help streamline the sales process and close more deals. But not all sales automation solutions are made equal.

Sales automation solutions streamline the sales process and help sales reps work more efficiently and spend more time selling. When selecting a software solution, special attention should be given to prospecting since it is one of the most challenging aspects of sales.

According to Bill Johnson, president of Salesvue, “Prospecting is the most challenging and critical phase of the sales cycle. Automating it with a process that delivers insight turns the art of sales prospecting into a science.”


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