How Poor Website Performance Impacts Revenue

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Website Crashes

Without a scale-out, fault-tolerant database, your website will not only be unable to handle peaks in traffic, it runs the risk of crashing altogether. If this happens, your customers will surely look elsewhere. Research shows that if your system goes offline, even momentarily, you run the risk of losing them to another vendor. 

Consumer shopping trends are shifting. Online shopping has seen such explosive growth over the last several years that e-commerce is now outpacing the growth of brick-and-mortar businesses. This has fundamentally changed the way that businesses think about performance, both business and website.

In the always-on world of e-commerce, companies pay the price for latency. Amazon found that every 100 milliseconds of downtime cost them one percent in sales and Google found that an extra .5 seconds in search page generation time dropped site traffic by 20 percent. Slow performance affects everything from individual transactions, to customer retention and ultimately revenue. E-commerce businesses simply cannot afford to suffer a slip in performance.

This slideshow features five ways, identified by Clustrix, that performance affects the bottom line, as well as tips on how to ensure they don’t happen to you.


Related Topics : SharePoint, Web Video and Voice Conferencing, UK, MySpace, Intranets

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