4 Enterprise Technology Trends to Be Mindful of in 2016

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New Media Technologies

Being that the success or failure of any type of marketing program depends on being able to retrieve and implement relevant data, it makes sense then that new media technologies spending is set to really help grow (or break) inbound marketing programs across the board in 2016. Take for example Marriott, which has now adopted a full-blown media company to help grow its business.

With content marketing technology startups such as Contently, Percolate, and others drawing in big-time investment (Contently has raised over $12M in funding through five rounds and Percolate has raised close to $75M through four rounds) and with total investment in content marketing technology (through Sept 2015) in the billions already, 2016 looks to be a big year in terms of companies adopting more advanced media strategies to help promote their businesses, and grow their bottom lines.

With 2015 practically in the rearview mirror, it's time to gear up for 2016 and the different business verticals that you'll need to fulfill as the year progresses.

To that end, once you've had a celebratory glass of champagne to commemorate all the quality work you've completed within the past year, it'll be in your best interest to look toward some of the most pressing enterprise technology trends set to heat up in 2016. Here are four hot trends Himanshu Sareen, CEO at Icreon Tech, has identified for the coming year.


Related Topics : Vulnerabilities and Patches, Resellers, Broadcom, Broadband Services, Supercomputing

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