Five Tips to Attract and Retain Customers with Mobile Technology

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Mobile has rapidly evolved into the next big marketing channel. In 2012, more than 821 million smartphones and tablets were purchased globally; more than one billion are expected to sell this year. eMarketer projects that, as a result of the significant upswing in mobile device ownership, mobile marketing will skyrocket by more than 400 percent in the next four years, estimating a $37 billion market by 2016.

Today’s consumers are smarter, more empowered and better connected than ever before. With competitors only a few clicks away, few businesses are actually the “only game in town,” making it increasingly important — and challenging — for merchants to attract and retain customers.

The businesses that will come out on top are the ones that learn how to harness the power of mobile technology to attract and retain customers. Here are five tips, identified by Henry Helgeson, CEO of Merchant Warehouse, to get those customers coming through the door.

 

Related Topics : In Their Own Words: The Four Dark Horses for the Third Major Mobile OS Speak, HTC, Mobile Search, 3G, Location-Based Services

 
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