Marketing executives and advertisers speak of the "viral video" in hushed tones, fearing that if they express their desire to "go viral," aloud they'll be met with a chorus of angry naysayers screaming "you can't make a viral video, they just happen... as if by magic!" They still all want one, though. Developing, producing and successfully launching a viral video campaign is equal parts inspiration and orchestration. Based on his seven years of running a creative agency that makes videos, David Murdico, the executive creative director and managing partner of Supercool Creative, has identified some of the things that keep them from getting off the starting line or make them fizz out along the way.
Marketing pros love to talk about Big Data, and with good reason. Unfortunately, many marketers continue to overlook their most valuable data source: their customers. ... More >>
The use of microservices is a new way of app building that breaks up application services into smaller, independent parts and functions. ... More >>
Taking a broader view of e-signature security will help companies strengthen their legal and compliance position while ensuring maximum adoption. ... More >>