Marketing executives and advertisers speak of the "viral video" in hushed tones, fearing that if they express their desire to "go viral," aloud they'll be met with a chorus of angry naysayers screaming "you can't make a viral video, they just happen... as if by magic!" They still all want one, though. Developing, producing and successfully launching a viral video campaign is equal parts inspiration and orchestration. Based on his seven years of running a creative agency that makes videos, David Murdico, the executive creative director and managing partner of Supercool Creative, has identified some of the things that keep them from getting off the starting line or make them fizz out along the way.
Savvy innovators across many industries are now changing traditional business models and creating new marketplaces built on advanced algorithms and technologies. ... More >>
The holiday season is an important one for retailers, but as shoppers become more savvy, every detail retailers can glean about shopper behavior can contribute to the bottom line. ... More >>
The Crowd2Shelf Contest is a national campaign to find the next great innovation and grant the opportunity to sell in Staples stores and on Staples.com. ... More >>