Writing for Search Engines Excerpt

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This book chapter will introduce you tot the concepts of writing search-engine friendly text and populating your Web pages with meta-data that will help search engines like Google find and highly rank your enterprise's Web presence.


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David Mill is the Managing Director of MediaCo, which provides a full range of Internet marketing services, including search engine optimization (SEO), pay-per-click (PPC) advertising, link building, Web copywriting, e-mail marketing and social media marketing.

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From David Mill | May 17, 2010

Search Engine Optimization expert David Mill provided "Chapter 7: Writing for Search Engines" from his book Content is King: Writing and Editing Online .

After reading this chapter you will be able to write and organize copy which is both useful to readers and "search engine friendly" — meaning the words are used and structured for best search engine placement. Meta Tags (elements of code read by some search engines) are also explained.

The attached Zip file includes:

  • Intro Page.doc
  • Cover Sheet and Terms.pdf
  • Writing for Search Engines.pdf
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