From Penguin Group USA | Sep 14, 2009
Twitter is the most rapidly adopted communication tool in history, going from zero
to ten million users in just over two years. On Twitter, word can spread faster than
wildfire. Companies no longer have the option of ignoring the conversation.
Unlike other hot social media spaces, "Twitterville" is dominated by professionals,
not students. And despite its size, it still feels like a small town. Twitter allows
people to interact much the way they do face-to-face, honestly and authentically. One
minute, you're complaining about the weather with local friends, the next, you're
talking shop with a colleague based halfway across the globe.
No matter where you're from or what you do for a living, you will find conversations
on Twitter that are valuable. Despite the millions of people joining the site, you'll
quickly find the ones who can make a difference to you.
Social media writer Shel Israel shares revealing stories of "Twitterville"
residents, from CEOs to the student who became the first to report the devastation of
the Szechuan earthquake; from visionaries trying to raise money for a cause to citizen
journalists who outshine traditional media companies.
This excerpt of "Twitterville" contains the book's entire introduction.
The attached Zip file includes:
- Intro Page.doc
- Cover Sheet and Terms.pdf
- Twitterville Excerpt.pdf
