Unified Communications Momentum Grows

Charlene OHanlon

It may come as no surprise that a users group is giving its collective thumbs up to unified communications. But what may come as a surprise is the sheer number of users who plan to make major investments in their communications infrastructure this year.

The International Avaya User Group, which consists of Avaya and legacy Nortel customers, recently released the results of its annual survey of the communications plans of its members that is conducted by Webtorials Analyst Group. A whopping 85 percent of the 700 or so respondents said they planned to invest heavily in communications this year. For most, plans include integrating their existing communications technologies and providing support for mobile employees, with 70 percent investing in IP Telephony and almost half-46 percent-planning to acquire specific unified communications solutions and applications.

But when it comes to full-fledged unified communications environments, a whopping 67 percent of respondents said they had projects already under way or set to begin within the next 24 months. The most popular reasons cited for adopting unified communications include:

  • Increasing collaboration and productivity among employees, customers, suppliers (50 percent)
  • Enabling employees to easily communicate when they are mobile (44 percent)
  • Reducing costs (35 percent)
  • Improving customer service (32 percent)
  • Being able to offer a consistent user experience across locations and devices (29 percent)

Granted, the survey only addressed current users of Avaya-and now Nortel-technology,  and Avaya is a company that has been chanting the unified communications mantra for a while now. But if the results of this survey are any barometer of the business environment at large, it would seem as though companies are once again opening their wallets and exploring new ways of doing business more effectively and efficiently. And unified communications is once again filling that need.

Add Comment      Leave a comment on this blog post
Apr 28, 2010 9:04 PM Ian Lucas Ian Lucas  says:
By sampling 700 members of the Avaya / Nortel Users Group, we have barely scratched the surface of the Nortel legacy "community" out there. Over 1.2 million Nortel Norstar and BCM units were deployed, and the great majority of them are still in place. The owners of these smaller PBX systems are typically not members of the Avaya / Nortel Users Group. I would say that cursory reading of this article creates an impression that there will be a tidal wave of upgrades (i.e. Revenues to Avaya) from the Nortel legacy base. Not necessarily so. All of the big telecommunications system, providers would dearly love to find a way to get at the real Nortel "silent majority" of Customers who must eventually upgrade to something else as their legacy units inevitably wear out. This is a target market that cannot be dismissed, and certainly they will do business with whomever can offer simplicity, reliability and affordability at that time, or provide functional extensions in the meantime. The Jury will be out for a while yet. Reply
Apr 29, 2010 6:04 PM Anonymous Anonymous  says:
I am trying to save this file as I need to put together a presentation on Unified Communications and I thought some of the information in the article would be helpful. Reply

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