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November 17, 2009

Heterogeneity Limits Mobile Marketing, Exec Says

Mobile devices are left out of the kind of word-of-mouth buzz that have been a boon on Facebook, Twitter and MySpace because applications don't work on all devices, reports PCWorld.com.   Spea... More >

So Many Ways Startups Can Fail

In a presentation at the University of Washington, aQuantive co-founder Scott Lipsky said he had made a list of 721 reasons startups fail. However, he winnowed it down to 10 for his talk, reports ... More >

Forrester Report Details Spending on IT Services

New research by Forrester shows IT leaders keeping a tight grip on the budget , reports Network World.   The report, "The State of Enterprise IT Services: 2009,"  involved surveying 900 IT exe... More >

Lowering Your IT Costs with Oracle Database 11g Release 2

This white paper identifies the key capabilities a database management solution needs to successfully deliver more information with higher quality of service, make more efficient use of IT budgets, and reduce the risk of change in data centers.

Software Forum: Information On Demand Virtual Experience

This interactive virtual forum presents leading IT experts providing the insights you need to turn your information into a strategic driver for innovation, business optimization and competitive differentiation.

November 13, 2009

Annual CEO Memo to Board Keeps Everyone Focused

In a piece on Harvard Business Publishing , Anthony Tjan of venture firm Cue Ball, advocates that in the final months of the year, every CEO should write a memo to the board reflecting on the past y... More >

November 6, 2009

Can Entrepreneurship be Taught?

In a BusinessWeek article, writer Reena Jana asks whether entrepreneurship can be taught , pointing to a survey on the topic commissioned by the Small Business Administration.   Findings from... More >

November 3, 2009

Seinfeld Shows Enthusiasm for MacBook

Microsoft dropped its Jerry Seinfeld ads in, what, September? The ones with the comedian and Bill Gates shopping for shoes that Computerworld called " obtuse and difficult to understand ," remember?... More >

Microsoft, Ad Startup OpenX Team up

Microsoft and online advertising startup OpenX have announced a partnership to expand their reach to each other's customers, reports Reuters . No financial details were released.   OpenX's tec... More >

November 2, 2009

R&D Spending Rose in 2008

A Booz & Co.annual survey shows budgets for research and development increased 5.7 percent in 2008 , a decline from the 10 percent increase of 2007, but an increase nevertheless given the lousy ... More >

October 27, 2009

Microsoft Drops 'Family Guy' in Windows 7 Push

Microsoft has canceled its deal with those crazy "Family Guy" guys to promote Windows 7, reports TechFlash.   It quotes the company saying: the content was not a fit with the Windows brand. A... More >

October 26, 2009

Carl Icahn Resigns from Yahoo Board

Carl Icahn has resigned from Yahoo's board of directors. In his resignation letter, the billionaire investor wrote: I don't believe that it is necessary at this time to have an activist on the board ... More >

October 22, 2009

Can Windows 7 Ad Campaign Change the Picture in Your Head?

Microsoft is kicking off a new advertising campaign to go with its Windows 7 operating system, though the challenge is to get that "PC Guy" that Apple created out of people's heads, according to Bl... More >

October 20, 2009

Accenture in Web Advertising Partnership

Accenture is teaming up with Silicon Valley startup Adchemy , which uses advanced statistical techniques to provide targeted advertising, on an enterprise marketing platform, reports The New York Ti... More >

October 19, 2009

Advertisers Back Microsoft-Yahoo Deal

Advertising heavyweights have thrown their support behind the Microsoft-Yahoo partnership , reports TechFlash .   It reports that Publicis Groupe, WPP, Interpublic Group and Omnicom Group were... More >

Google Going Global in Enterprise Apps Push

Google is kicking off a global push for its enterprise apps . Actually, it's a continuation of its "Going Google" billboard campaign with messages that change daily, reports PCWorld .   Google... More >

October 14, 2009

'Family Guy' Talent Join Windows 7 Push

Product placement is everywhere these days, but Microsoft is taking it to a whole new level. It's teaming up with "Family Guy" creator Seth MacFarlane and co-star Alex Borstein on a 30-minute varie... More >