While allowing employees to bring their own devices to work is often a popular idea, the mechanics involved in actually deploying corporate applications on those devices can be quite complex. Good Technology this week moved to reduce that complexity with the introduction of Good Work with Data, which makes it possible to separate business and personal cellular data usage on the same device in a way that allows a company to only pay for data usage associated with corporate applications. As part of that effort, Good Technology also agreed this week to resell AT&T voice and messaging services directly to its customers.
Good Technology CEO Christy Wyatt says that while there is often a lot of enthusiasm for Bring Your Own Device (BYOD) initiatives, the practical reality of managing applications on such devices often results in organizations limiting the BYOD use cases. Providing access to email and web browsers is one thing, but the minute organizations begin to deploy applications on those devices, the challenges associated with governance and compliance increase exponentially, says Wyatt.
Good Work for Data is designed to allow organizations to start reducing that complexity by enabling them to pay directly for any data usage associated with a mobile application. As organizations become savvier about the benefits of mobile computing, the number of applications they are expected to deploy on mobile devices is expected to dramatically increase in 2015. Wyatt says that those applications will not only be aimed at improving employee productivity, but also enabling business partners and customers to directly interact with the organization wherever they are and whenever they want.
Going into 2015, mobile computing is quickly evolving into a vehicle to reduce latency across a broad spectrum of business processes. Wyatt says the challenge facing organizations is finding a platform that not only allows them to securely provide email and calendaring services, but also a broad range of packaged and custom applications that extend the reach of their business processes.
In terms of IT priorities, mobile computing is almost invariably at the top of every 2015 survey of IT professionals. While much of this interest was once driven by infatuation with gadgets, it’s now clear that mobile computing has become a strategic initiative that is bringing organizations much closer to their customers than ever before.