Dell Pledges to Push Ultra HD Monitors Pricing Under $1K

Mike Vizard
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Seven Gifts for Tech Employees, $50 or Less

Next-generation, high-definition displays, alternately known as Ultra HD or 4K displays, are among some of the most coveted and unaffordable pieces of IT gear to come down the pike in a long while.

Capable of displaying 4,000 pixels wide and 2,000 pixels high, Ultra HD displays can bring higher levels of clarity to everything from imaging applications to gaming systems. The problem is that right now, each one costs several thousand dollars.

But at the Dell World 2013 conference this week, Michael Dell pledged to bring the price of these displays to under $1,000 in 2014. According to the Dell CEO, this effort would be one of the first examples of Dell leveraging its ability as a private company to seriously disrupt a market.

Ultra HD displays are expected to be one of the headliners at the upcoming Consumer Electronics Show (CES), so it will be interesting to see what price points Dell competitors will be touting given Dell’s pledge.

It will also be interesting to see how disruptive Dell intends to be in other markets now that it doesn’t have to answer to Wall Street. If Ultra HD displays are a sign of things to come, price points all across the enterprise may soon be falling. After all, Dell can’t really make money selling services until its products are actually purchased and the best way to make that happen is to create price points that are just too compelling to be ignored.

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