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Social Media - Article Archives - Page 5

Get Ready to Hire Generation Z

June 01, 2015 |

The consensus in business circles seems to be that big changes in workforce management will result.

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MacKeeper’s Tarnished Reputation Tip: Convey Your Message, or Others Will Do It for You

May 28, 2015 |

Protecting your brand is as important as creating your brand, and it starts at the very beginning with a plan.

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Survey Reveals Message Supervision Plays a Growing Role in Risk Prevention

May 28, 2015 |

Overall, the study found that compliance is taking on a more significant role across organizations – moving beyond traditional archiving and e-discovery efforts, to add value to sales and marketing, HR, risk assessment and cybersecurity.

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Why SMBs Should Invest in a Mobile Responsive Website

May 27, 2015 |

SMBs may have a mobile optimized site, but new Google ranking factors show that those without mobile responsive sites have toppled down the ranking lists.

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Five Common Customer Service Pain Points to Avoid

May 26, 2015 |

Excellent customer service is a vital part of any successful business, and seen as a good indicator of how much a company values customers' business.

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Seven Ways to Build and Maintain Customer Loyalty

May 22, 2015 |

In order to maintain customers, it's more important than ever that they feel fully valued and supported in their experience. This is what builds customer loyalty. 

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Five Steps to Seamlessly Streaming an Event

May 14, 2015 |

Live streaming makes it possible to target key opinion leaders and influential executives crucial to the streaming entity's enterprise.

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Five Reasons Email Remains Dominant

May 11, 2015 |

We live in an app-driven world. So it may be a surprise to some that the common denominator allowing people to download, use, purchase and move between apps is not some hot new technology. It is email.

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IBM Partners with Facebook on Analytics

May 06, 2015 |

IBM will initially focus on applying analytics to data streaming out of the Facebook Custom Audiences service to identify potential new customers.

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Upcoming Webinars Kick Off Small Business Week

May 01, 2015 |

May 4 through 8 will be designated National Small Business Week in the U.S. To help celebrate, the SBA will present five free webinars for business owners.

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How SMBs Can Stay Aware of Evolving SEO

April 28, 2015 |

Getting your pages recognized and finding yourself at the top of the search results may not happen overnight, but following basic rules will help you at least show up in the search.

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The Promise and Problems of the Dell/Salesforce/Red Cross Digital Operations Center

April 21, 2015 |

Dell and Salesforce have teamed up with the Red Cross to provide Digital Operation Centers with social media outreach in the case of disasters.

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The Cost of CEO Scandals: Why We Should Prefer Firms Run by Women and Honorable Married Men

April 16, 2015 |

A study about CEO indiscretions suggests that as we look into places to entrust our career, our savings or our companies, we should look a little harder at leadership.

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Five Ways Dirty Data Is Killing Marketing Performance

April 15, 2015 |

As marketing becomes increasingly data driven, it’s time for marketers to make data quality a top priority.

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Does Everyone Lose When Twitter Takes Back Its Data Firehose?

April 14, 2015 |

Rejected partners are voicing their outrage, but the question is whether this will affect innovation and growth in data usage.

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Six Tips for Turning Customer Feedback into a Powerful Business Tool

April 10, 2015 |

Marketing pros love to talk about Big Data, and with good reason. Unfortunately, many marketers continue to overlook their most valuable data source: their customers.

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Growth Expected for Small Businesses in 2015

April 09, 2015 |

A survey by online small business loan provider, Kabbage, finds a welcome optimism in the small business market for the coming year.

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Considerations for Identity Management in Public Safety Networks

April 02, 2015 |

This document analyzes approaches to identity management for public safety networks in an effort to assist individuals developing technical and policy requirements for public safety use.

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Five Ways Smartwatches Will Change E-Commerce

March 27, 2015 |

Smartwatches will change e-commerce as we know it, whether it's through altering the face of consumer data, miniaturizing the act of consumer engagement, or changing the way we pay for things.

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No Longer a New Concept: Mobile Marketing a Must for SMBs

March 24, 2015 |

The increased use of mobile devices by consumers means that SMBs must attempt to optimize the buying experience for users of smartphones and other mobile devices.

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