Although they are responsible for any credit card fraud occurring at their place of business, merchants have been very slow to adopt the new technology.
Transaction Processes Confusion
A lot of confusion also exists about how to use the cards in certain types of transactions. According to Michael English, both industry players and POS providers are unsure how the EMV standards will work with regard to tipping, tip adjustment, and special transactions, such as bar tabs at check out, which are all allowed. "There are differences in the clerk and customer experience when comparing EMV to magstripe transactions, so training and retraining staff is necessary," he said.