What Microsoft’s Acquisition of Nokia Will Mean for Enterprises

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Even if Microsoft is unable to gain traction in the enterprise space in the coming months, the acquisition of Nokia’s assets will have been a strategic move from the perspective of consolidating Microsoft’s market position and defending against players like Apple that are firmly entrenched in the enterprise. Microsoft needs to ensure that it has at least one major handset maker supporting its operating system. In addition, MS obtains a license for all of Nokia’s patents, which may come into play at some point down the road as we have seen with Samsung and Apple. It also prevented Nokia from pursuing a dual strategy with Android devices, which in all likelihood would have stopped MS mobile strategy in its tracks.

Let’s face it. Microsoft has not been successful when it comes to the adoption of its mobile operating system. Android and Apple make up the majority share of new enterprise device purchases; however, BlackBerry has a significant enterprise market share, especially among security-conscious financial institutions. Despite deep relationships with IT executives, Microsoft has not been able to break into the enterprise mobile conversation because of the lack of support of the rank and file employees for the devices running windows mobile. But, with Microsoft’s recent announcement that it is acquiring Nokia Devices & Services for $7.2 billion, this could all change. Here are five predictions, from communications lifecycle management (CLM) company Tangoe, on the future of enterprise mobile device adoption.


Related Topics : In Their Own Words: The Four Dark Horses for the Third Major Mobile OS Speak, HTC, Mobile Search, 3G, Location-Based Services

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