By 2017, 80 percent of consumers will collect, track and barter their personal data for cost savings, convenience and customization. Near-term flag: The number of Kickstarter-based auctions of personal data will increase by triple-digit percentages by the end of 2014.
The escalation of consumer awareness of data collection practices has set the stage for offering consumers more control over the disposition of personal data — collected both online and offline. As increasing demand and scarcity drives up the value of such data, incentives grow to entice consumers to share it voluntarily. Meanwhile, consumer interest in self-tracking also suggests that consumers are investing more time and energy in collecting data about themselves. They increasingly view such data as a key asset for life improvement, which is potentially consistent with the idea of trading it for value under the right circumstances.
Top Predictions for IT Organizations and Users for 2014 and Beyond
Top Predictions for IT Organizations and Users for 2014 and Beyond
Gartner, Inc. has revealed its top predictions for IT organizations and IT users for 2014 and beyond. Gartner's top predictions for 2014 combine several disruptive topics — digital industrial revolution, digital business, smart machines and the Internet of Things — that are set to have an impact well beyond just the IT function.
"Gartner's 2013 CEO survey suggests CEOs feel that business uncertainties are declining and yet, CIOs awake each day into a world of technology uncertainty and change," said Daryl Plummer, managing vice president and distinguished analyst at Gartner. "The savvy CIO will get his or her CEO to recognize the change being brought about by disruptive shifts is coming at an accelerated pace and at a global level of impact."
Here are Gartner's top 10 prediction for 2014 and beyond.
