Email is a decades old collaboration tool utilized by businesses across the country. However, many business users are disenchanted with this communications tool, complaining about inbox overload, frustration and lost productivity. McKinsey Global Institute estimates the average person spends 28 percent of their work week (or 13 hours a week) reading and responding to email, and studies have shown frustration with email is a top complaint for employees.
Because of this, a growing field of companies is re-thinking email and how we communicate online. Small business interactions and the technology platforms used to accommodate them are changing and small businesses seek conversational tools allowing them better collaboration and information sharing abilities. The next generation of communication software will act more like a private social network, helping people communicate more efficiently with co-workers and customers.
Chookka co-founder Yves Schabes analyzed the collaboration technology space and has identified what small businesses should look for when deciding to invest in collaboration software.
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