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The Evolution of Mobile: A Cultural Game Changer

  • The Evolution of Mobile: A Cultural Game Changer-

    Living in a multi-channel world is inevitable. What new dimensions of our lives are going to be added to our multi-channel experience? Perhaps the next frontier is watches, TVs, cars or even home automation. To some degree, we are already seeing the expansion of multi-channel into those mediums. Conducting our professional life and increasing our productivity by interacting with our CRM system through our TV is destined to happen, just as interacting with our personal life through our car is already happening. But the real question will be: How will we react when the convergence of professional and personal life is so total that we cannot discern between the two?

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The Evolution of Mobile: A Cultural Game Changer

  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11
  • The Evolution of Mobile: A Cultural Game Changer-10

    Living in a multi-channel world is inevitable. What new dimensions of our lives are going to be added to our multi-channel experience? Perhaps the next frontier is watches, TVs, cars or even home automation. To some degree, we are already seeing the expansion of multi-channel into those mediums. Conducting our professional life and increasing our productivity by interacting with our CRM system through our TV is destined to happen, just as interacting with our personal life through our car is already happening. But the real question will be: How will we react when the convergence of professional and personal life is so total that we cannot discern between the two?

The trajectory of mobility has been at a torrid pace and perhaps growing faster than any other technology that we have ever seen. With mobile technology, it seems that new and more powerful devices come out almost every fiscal quarter. It wasn't long ago that we were using pay phones, taking pictures with handheld and even digital cameras, capturing video on camcorders, having CD players, browsing the Web and performing work on our desktop computers. We also only interacted socially by meeting each other in person. All of that is now completely possible and at a very high standard with mobility.

Mobility has been the game changer in the past decade and has changed the paradigm of society. It is perhaps the most significant innovation of a generation. What is absolutely clear is that mobility will continue to grow and evolve as we move forward. More facets of our lives will start to converge with mobility. Although it is inevitable that the torrid pace of mobility will eventually slow down, there is no question that innovation will continue. Here's a closer look at the evolution of mobility, provided by Dipesh Mukerji, senior director of product strategy and marketing at Kony.