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The Evolution of Mobile: A Cultural Game Changer

  • The Evolution of Mobile: A Cultural Game Changer-

    Society has grown accustomed to the pace of evolution in mobility and is craving new mobile channel products almost yearly. This pressure and expectation has recently produced the Google Glass product. Google Glass defines the new category of wearable technology, and it seems almost certain that Apple is likely to follow with its iWatch product. The formula for success for such wearable technology products in the mobile space is consistent with smartphones and tablets, with one caveat. Wearable technology must be a significantly better user interface than smartphones and tablets, with an even better app development community ecosystem to support it.

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The Evolution of Mobile: A Cultural Game Changer

  • 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11
  • The Evolution of Mobile: A Cultural Game Changer-9

    Society has grown accustomed to the pace of evolution in mobility and is craving new mobile channel products almost yearly. This pressure and expectation has recently produced the Google Glass product. Google Glass defines the new category of wearable technology, and it seems almost certain that Apple is likely to follow with its iWatch product. The formula for success for such wearable technology products in the mobile space is consistent with smartphones and tablets, with one caveat. Wearable technology must be a significantly better user interface than smartphones and tablets, with an even better app development community ecosystem to support it.

The trajectory of mobility has been at a torrid pace and perhaps growing faster than any other technology that we have ever seen. With mobile technology, it seems that new and more powerful devices come out almost every fiscal quarter. It wasn't long ago that we were using pay phones, taking pictures with handheld and even digital cameras, capturing video on camcorders, having CD players, browsing the Web and performing work on our desktop computers. We also only interacted socially by meeting each other in person. All of that is now completely possible and at a very high standard with mobility.

Mobility has been the game changer in the past decade and has changed the paradigm of society. It is perhaps the most significant innovation of a generation. What is absolutely clear is that mobility will continue to grow and evolve as we move forward. More facets of our lives will start to converge with mobility. Although it is inevitable that the torrid pace of mobility will eventually slow down, there is no question that innovation will continue. Here's a closer look at the evolution of mobility, provided by Dipesh Mukerji, senior director of product strategy and marketing at Kony.